We should mention Sony XR90 (Bravia 9) and XR70 (Bravia 7) in our choice options if we talk about the best 4K LED TV in 2024. Both Sony XR90 and XR70 are introduced as Mini-LED TV series from Sony’s 2024 TV lineup. Sony XR90 is offered in 3 screen size options: 85-Inch (K-65XR90), 75-Inch (K-75XR90) and 65-Inch (K-65XR90) while Sony XR70 comes with 4 screen size options: 85-Inch (K-85XR70), 75-Inch (K-75XR70), 65-Inch (K-65XR70) and 55-Inch (K-55XR70). Sony XR90 (Bravia 9) is easily noticed as the series that positioned higher than Sony XR70 (Bravia 7). What are the differences between Sony XR90 and XR70? It’s surely necessary to talk more about the differences between Sony XR90 and XR70 before we can decide which of them is the one to choose.
Sony XR90 (Bravia 9) Short Review
Sony XR90 (Bravia 9) is introduced as the top 4K LED TV series from Sony’s 2024 TV lineup. It’s positioned as the successor of Sony X95L from Sony’s 2023 TV lineup. Sony XR90 comes with Full-Array Mini-LED backlight completed with XR Contrast Booster 30. With XR Contrast Booster 30, we can enjoy excellent peak brightness on the screen of Sony XR90 while Mini-LED is able to reproduce greater contrast and details.
QLED display of Sony XR90 is completed with XR Triluminos Pro that can bring Wide Color Gamut so that we can enjoy rich and accurate color details on the screen of this TV. The color is also enhanced by Live Color Technology that can bring more lively color details on the screen of this TV.
The color, clarity and contrast of Sony XR90 are optimized by XR Processor integrated as the picture processor of this TV. HDR10, Dolby Vision and HLG are already supported by Sony XR90 that can help us to enjoy enhanced details and expanded contrast from wide range of HDR content sources.
Sony XR90 already comes with 120Hz native refresh rate that allows us to enjoy fluid motion images for our favorite action movies and sports. 120Hz native refresh rate is also able to bring low input lag when we use this TV as our gaming monitor. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) are also supported by 120Hz native refresh rate of Sony XR90 that can bring more immersive gaming experience when we use this TV as our gaming monitor.
Google TV is the operating system integrated with Sony XR90. It’s able to deliver wide range of premium entertainment while also allows us to run wide collection of smart apps with access to Play Store. 802.11ax wireless is already attached to Sony XR90 that can handle faster internet connection. With ATSC 3.0 (US Only), we can also enjoy 4K HDR OTA (Over the Air) entertainment on the screen of this TV. RMF-TX920U is the smart remote completed with backlight that can help us control this TV conveniently. We can also control Sony XR90 with Google Assistant, Amazon Alexa and Apple HomeKit/AirPlay 2 since they are already supported.
The speaker system integrated with Sony XR90 is Acoustic Multi-Audio+ powered by 10W + 10W + 10W + 10W + 10W + 10W + 5W + 5W audio output. It’s able to deliver rich and powerful sound quality for this TV. We can also setup more advanced AV system with eARC (Enhanced Audio Return Channel) of this TV to enjoy higher quality audio formats.
| Sony XR90 Prices | |
| 85-Inch (K-65XR90) | Check Today’s Price (BHPhotoVideo.com)… |
| 75-Inch (K-75XR90) | Check Today’s Price (BHPhotoVideo.com)… |
| 65-Inch (K-65XR90) | Check Today’s Price (BHPhotoVideo.com)… |
Sony XR70 (Bravia 7) Short Review
Sony XR70 (Bravia 7) comes as the more affordable 4K Mini-LED TV series positioned below Sony XR90. We can position Sony XR70 as the successor of Sony X93L from Sony’s 2023 TV lineup. Sony XR70 comes with Mini-LED backlight that can reproduce more realistic contrast and details combined with XR Contrast Booster 20 that bring high peak brightness so that we can enjoy great contrast ratio between the brightest and darkest part of its screen.
Sony XR70 comes with QLED display completed with XR Triluminos Pro. QLED Display with XR Triluminos Pro is able to deliver Wide Color Gamut that allows us to enjoy rich and accurate color details on the screen of this TV. To bring more lively color details, Live Color Technology is also integrated with Sony XR70.
XR Processor is the processor integrated with Sony XR70. It’s able to optimize the color, clarity and contrast of the picture delivered on the screen of this TV. We can also enjoy enhanced details and expanded contrast from wide range of HDR content sources since Sony XR70 already supports Dolby Vision, HDR10 and HLG.
With 120Hz native refresh rate, we can enjoy smooth motion images for our favorite action movies and sports on the screen of Sony XR70. 120Hz native refresh rate is also able to bring low input lag when we use this TV as our gaming monitor. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) are also supported by 120Hz native refresh rate of Sony XR70 so that we can enjoy more immersive gaming experience when we use this TV as our gaming monitor.
Google TV is the operating system integrated with Sony XR70. Google TV can deliver wide range of premium entertainment from our favorite content providers while also allows us to run wide collection of smart apps with access to Play Store. To handle faster internet connection, Sony XR70 already comes with 802.11ax wireless. We can enjoy 4K HDR OTA (Over the Air) entertainment on the screen of Sony XR70 since it already comes with ATSC 3.0 (US only). We can control Sony XR70 conveniently with RMF-TX820U smart remote as well as Google Assistant, Amazon Alexa and Apple HomeKit/AirPlay 2 since they are already supported.
Sony XR70 comes with Acoustic Multi-Audio speaker powered by 10W + 10W + 10W + 10W audio output. It’s able to deliver good sound quality although it’s indeed a good idea to attach additional soundbar to enjoy more powerful surround sound. We can also setup more advanced AV system with eARC (Enhanced Audio Return Channel) of this TV to enjoy higher quality audio formats.
| Sony XR70 Prices | |
| 85-Inch (K-85XR70) | Check Today’s Price (BHPhotoVideo.com)… |
| 75-Inch (K-75XR70) | Check Today’s Price (BHPhotoVideo.com)… |
| 65-Inch (K-65XR70) | Check Today’s Price (BHPhotoVideo.com)… |
| 55-Inch (K-55XR70) | Check Today’s Price (BHPhotoVideo.com)… |
Specs & Features Table of Sony XR90 (Bravia 9) and XR70 (Bravia 7)
It’s important for us to look at the specs and features of Sony XR90 and XR70 before we can talk more about their differences. The key specs and features of Sony XR90 and XR70 can be found in the table below.
| Sony Bravia 9 | Sony Bravia 7 | ||||||||
| Introduced | 2024 | 2024 | |||||||
| Screen Size |
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| Resolution | 4K UHD | 4K UHD | |||||||
| Display Type | LED | LED | |||||||
| Wide Viewing Technology |
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NO | |||||||
| Backlight Technology | Mini-LED | Mini-LED | |||||||
| Color Technology |
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| Contrast Technology | XR Contrast Booster 30 | XR Contrast Booster 20 | |||||||
| Dimming Technology | Local Dimming | Local Dimming | |||||||
| HDR Support |
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| Motion Technology |
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| Gaming Technology |
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| Picture Processor | XR Processor | XR Processor | |||||||
| Operating System | Google TV | Google TV | |||||||
| Remote Control | RMF-TX920U | RMF-TX820U | |||||||
| Control Support |
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| Built-in Wi-fi | 802.11ax | 802.11ax | |||||||
| Sound Technology |
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| HDMI/USB Inputs | 4/2 | 4/2 | |||||||
| Price | Higher | Lower | |||||||
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What are Their Differences?
The table of specs and features above shows us that there are few differences between Sony XR90 and XR70. Let’s talk more about those differences.
1. Peak Brightness
Sony XR90 and XR70 come with different peak brigthness. Sony XR90 comes with XR Contrast Booster 30 while Sony XR70 comes with XR Contrast Booster 20. With XR Contrast Booster 30, Sony XR90 is able to deliver higher peak brightness than Sony XR70 with XR Contrast Booster 20.
2. X-Wide Angle and X-Anti Reflection
X-Wide Angle and X-Anti Reflection are integrated with Sony XR90 while it can’t be found in Sony XR70. X-Wide Angle and X-Anti Reflection allows us to enjoy wide viewing angle and accurate details when we are watching Sony XR90 from any side viewing angle as well as watching in a bright room condition.
3. Remote Control Version
The remote control included with Sony XR90 and XR70 are different. Sony X90 comes with RMF-TX920U while Sony XR70 comes with RMF-TX820U remote. RMF-TX920U is the more advanced remote that comes with backlight that allows us to use this remote conveniently in the dark room condition.
4. Speaker System
The speaker system integrated with Sony XR90 and XR70 are different. Sony XR90 comes with Acoustic Multi-Audio+ powered by 10W + 10W + 10W + 10W + 10W + 10W + 5W + 5W audio output while Sony XR70 comes with Acoustic Multi-Audio powered by 10W + 10W + 10W + 10W audio output. With Acoustic Multi-Audio+ powered by 10W + 10W + 10W + 10W + 10W + 10W + 5W + 5W audio output, Sony XR90 is able to deliver richer and more powerfun sound quality than Sony XR70.
5. Price
As the series that positioned higher, Sony XR90 is normally offered at a higher price than Sony XR70 for similar screen size options. To know the latest price difference between Sony XR90 and XR70, it’s necessary to check the price of those two TVs as TV prices often change from time to time.
Conclusion: Sony XR90 or XR70
After we talked about the differences between Sony XR90 and XR70, we can find that Sony XR90 is the higher series that can deliver higher peak brightness as well as better viewing angle and anti light reflection. It’s also completed with more advanced backlight remote and more astonishing internal speaker system. But Sony XR90 is indeed offered at a higher price than Sony XR70. If you are interested in higher peak brightness and better viewing angle with minimum light reflection as well as backlight remote and more astonishing internal sound as additional bonus while you don’t mind to spend more, then Sony XR90 is the one that you should choose.
| Sony Bravia 9 Prices | |
| 85-Inch (K-65XR90) | Check Today’s Price (BHPhotoVideo.com)… |
| 75-Inch (K-75XR90) | Check Today’s Price (BHPhotoVideo.com)… |
| 65-Inch (K-65XR90) | Check Today’s Price (BHPhotoVideo.com)… |
Sony XR70 is basically similar to Sony XR90. It already comes with Mini-LED backlight with XR Contrast Booster, QLED display with XR Triluminos Pro, 120Hz Native Refresh Rate and Google OS. But Sony XR70 indeed uses lower XR Contrast Booster while it’s not completed with X-Wide Angle and X-Anti Reflection. Additionally, the included remote control of Sony XR70 doesn’t come with backlight while its integrated speaker system is also less powerful and astonishing than Sony XR90. From the price perspective, Sony XR70 is indeed offered at a lower price than Sony XR90. So, if you are looking for the best 4K LED TV from Sony and your budget is more limited, then Sony XR70 is the one that you can choose.
| Sony Bravia 7 Prices | |
| 85-Inch (K-85XR70) | Check Today’s Price (BHPhotoVideo.com)… |
| 75-Inch (K-75XR70) | Check Today’s Price (BHPhotoVideo.com)… |
| 65-Inch (K-65XR70) | Check Today’s Price (BHPhotoVideo.com)… |
| 55-Inch (K-55XR70) | Check Today’s Price (BHPhotoVideo.com)… |