Sony Bravia 7 vs Bravia 3: Is Sony Bravia 7 Should be the One to Choose?

Two of choices that we can consider if we are looking 4K LED TV in 2024 are Sony Bravia 7 and Bravia 3 from Sony. Sony Bravia 7 is easily noticed as the higher series of Sony Bravia 3. Sony Bravia 7 is offered in 4 screen size options: 85-Inch (K-85XR70), 75-Inch (K-75XR70), 65-Inch (K-65XR70) and 55-Inch (K-55XR70) while Sony Bravia 3 comes with 6 screen size options: 85-Inch (K-85S30), 75-Inch (K-75S30), 65-Inch (K-65S30), 55-Inch (K-55S30), 50-Inch (K-50S30) and 43-Inch (K-43S30). Is Sony Bravia 7 should be the one to choose? This article will talk about the differences between Sony Bravia 7 and Bravia 3 to decide whether Sony Bravia 7 is the one that we should choose.

What Should You Know about Sony Bravia 7?

Sony Bravia 7
Sony Bravia 7

Sony Bravia 7 is the lower option of two 4K Mini-LED UHD TV series from Sony’s 2024 TV lineup. Sony Bravia 7 can be called as the successor of Sony X93L from Sony’s 2023 TV lineup although it’s also called to be successor of Sony X90L. Sony Bravia 7 already comes with Mini-LED backlight completed with XR Contrast Booster 20 that allows us to enjoy high peak brightness and great contrast ratio with realistic depth and textures.

QLED technology with XR Triluminos Pro is already integrated with Sony Bravia 7 that allows us to enjoy wide color gamut with high color volume so that we can enjoy rich and accurate color details on the screen of this TV. Live Color Technology is also integrated with Sony Bravia 7 to bring more lively color details on its screen. XR Clear Image is integrated with Sony Bravia 7 that allows us to enjoy excellent picture clarity not only from original 4K content sources but also from non 4K contents that upscaled into near 4K picture quality.

XR Processor is an advanced picture processor integrated with Sony Bravia 7. It can optimize the color, clarity and contrast of the picture delivered on the screen of this TV. We can enjoy enhanced details and expanded contrast from wide range of HDR content sources since Sony Bravia 7 already supports HDR10, Dolby Vision and HLG.

XR Motion Clarity is the motion technology integrated with Sony Bravia 7. It’s based on 120Hz native refresh rate that allows us to enjoy smooth motion images for our favorite action movies and sports. It also allows us to enjoy low input lag when we use this TV as our gaming monitor. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) are also supported by 120Hz native refresh rate of Sony Bravia 7 that can bring more immersive gaming experience.

Google TV is the operating system integrated with Sony Bravia 7. It can deliver wide range of premium entertainment from our favorite content providers while also allows us to run wide collection of smart apps with access to Play Store. We can also find that 802.11ax (Wi-Fi 6) is already attached to Sony Bravia 7 to handle faster internet connection. We can control Sony Bravia 7 conveniently with its included RMF-TX820U as well as Google Assistant, Amazon Alexa and Apple HomeKit/AirPlay 2 that already supported.

The speaker system integrated with Sony Bravia 7 is Acoustic Multi-Audio powered by 10W + 10W + 10W + 10W output. It’s able to deliver good sound quality with quite powerful sound output. We can also easily setup more advanced AV system with eARC (Enhanced Audio Return Channel) if this TV to enjoy higher quality audio formats.

Sony Bravia 7 Prices
85-Inch (K-85XR70) Check Today’s Price (Walmart.com)…
75-Inch (K-75XR70) Check Today’s Price (Walmart.com)…
65-Inch (K-65XR70) Check Today’s Price (Walmart.com)…
55-Inch (K-55XR70) Check Today’s Price (Walmart.com)…

What Should You Know about Sony Bravia 3?

Sony Bravia 3
Sony Bravia 3

Sony Bravia 3 is introduced as the basic 4K LED TV series from Sony’s 2024 TV lineup. Sony Bravia 3 can be called as the successor of Sony X77L from Sony’s 2023 TV lineup. Sony Bravia 3 comes with 4K UHD resolution completed with 4K X-Reality PRO that allows us to enjoy excellent picture clarity not only from original 4K content sources but also from non 4K contents that upscaled into near 4K picture quality. Dynamic Color Enhancer is integrated with Sony Bravia 3 that can adjust the contrast according to the environment’s light condition.

Triluminos Pro is integrated with Sony Bravia 3 as its picture technology. It’s still able to deliver good color gamut so that we can enjoy rich and accurate color details although the color volume is still less excellent. The color is also enhanced by Live Color Technology that can bring more lively color details on the screen of this TV.

4K HDR Processor X1 is the picture processor integrated with Sony Bravia 3. It can optimize the color, clarity and contrast of the picture delivered on the screen of this TV. Sony Bravia 3 already supports Dolby Vision, HDR10 and HLG that allows us to enjoy enhanced details and expanded contrast from wide range of HDR content sources.

The motion technology of Sony Bravia 3 is Motionflow XR 240. It’s quite basic motion technology based on 60Hz native refresh rate. Although it’s only basic motion technology, we can still enjoy smooth motion images from our favorite action movies and sports but it’s indeed less excellent than 120Hz native refresh rate when it comes to gaming input lag. We can also find Auto Low Latency Mode (ALLM) is already supported by Sony Bravia 3 to bring better gaming experience on its screen.

The operating system integrated with Sony Bravia 3 is Google TV. It can deliver wide range of premium entertainment from our favorite content providers while also allows us to run our favorite smart apps with access to Play Store. We can also find that 802.11ax (Wi-Fi 6) is already attached to Sony Bravia 3 so that we can easily connect this TV to our home network. RMF-TX820U smart remote is the remote control included with Sony Bravia 3 that can help us to control this TV conveniently. We can also use Google Assistant, Amazon Alexa and Apple HomeKit/AirPlay 2 to control this TV since they are already supported.

Bass Reflex Speaker with 10W + 10W output is integrated as the speaker system of Sony Bravia 3. It’s indeed quite basic speaker system but basically still can deliver good sound quality. With eARC (Enhanced Audio Return Channel) of this TV, we can also setup more advanced AV system to enjoy higher quality audio formats.

Sony Bravia 3 Prices
85-Inch (K-85S30) Check Today’s Price (Walmart.com)…
75-Inch (K-75S30) Check Today’s Price (Walmart.com)…
65-Inch (K-65S30) Check Today’s Price (Walmart.com)…
55-Inch (K-55S30) Check Today’s Price (Walmart.com)…
50-Inch (K-50S30) Check Today’s Price (Walmart.com)…
43-Inch (K-43S30) Check Today’s Price (Walmart.com)…
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Table of Specs & Features

It’s necessary to look at the specs and features of Sony Bravia 7 and Bravia 3 before we can talk more about their differences.

Sony Bravia 7 Sony Bravia 3
Introduced 2024 2024
Screen Size
  • 85-Inch (K-85XR70)
  • 75-Inch (K-75XR70)
  • 65-Inch (K-65XR70)
  • 55-Inch (K-55XR70)
  • 85-Inch (K-85S30)
  • 75-Inch (K-75S30)
  • 65-Inch (K-65S30)
  • 55-Inch (K-55S30)
  • 50-Inch (K-50S30)
  • 43-Inch (K-43S30)
Resolution 4K UHD 4K UHD
Display Type LED LED
Backlight Technology Mini-LED Direct LED
Color Technology
  • Wide Color Gamut
  • QLED
  • XR Triluminos Pro
  • Live Color Technology
  • Wide Color Gamut
  • Triluminos Pro
  • Live Color Technology
Contrast Technology
  • XR Contrast Booster 20
  • Dynamic Contrast Enhancer
Dynamic Contrast Enhancer
Local Dimming YES No
HDR Support
  • HDR10
  • Dolby Vision
  • HLG
  • HDR10
  • Dolby Vision
  • HLG
Motion Technology
  • XR Motion Clarity
  • 120Hz Native
  • Motionflow XR 240
  • 60Hz Native
Gaming Technology
  • VRR (Variable Refresh Rate)
  • ALLM (Auto Low Latency Mode)
  • ALLM (Auto Low Latency Mode)
Picture Processor XR Processor 4K HDR Processor X1
Operating System Google TV Google TV
Remote Control RMF-TX820U RMF-TX820U
Control Support
  • Google Assistant
  • Amazon Alexa
  • Apple AirPlay 2/HomeKit
  • Google Assistant
  • Amazon Alexa
  • Apple AirPlay 2/HomeKit
Built-in Wi-fi 802.11ax 802.11ax
Sound Technology
  • Acoustic Multi-Audio
  • 10W + 10W + 10W + 10W output
  • eARC (Enhanced Audio Return Channel)
  • Bass Reflex Speaker
  • 10W + 10W output
  • eARC (Enhanced Audio Return Channel)
HDMI/USB Inputs 4/2 4/2
Price Higher Lower

85-Inch (K-85XR70)

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75-Inch (K-75XR70)

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65-Inch (K-65XR70)

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55-Inch (K-55XR70)

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85-Inch (K-85S30)

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75-Inch (K-75S30)

Check Today’s Price (Walmart.com)…

65-Inch (K-65S30)

Check Today’s Price (Walmart.com)…

55-Inch (K-55S30)

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50-Inch (K-50S30)

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43-Inch (K-43S30)

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Sony Bravia 7 and Bravia 3 Differences

We can find that there are few differences between Sony Bravia 7 and Bravia 3 from their table of specs and features. Let’s talk more about their differences together.

1. Backlight and Local Dimming

Sony Bravia 7 and Bravia 3 come with different type of backlight. Sony Bravia 7 already comes with Mini-LED backlight while Sony Bravia 3 only comes with standard Direct LED backlight. Mini-LED Backlight of Sony Bravia 7 is also completed with local dimming that we can’t find in Sony Bravia 3. Mini-LED backlight with local dimming is able to deliver more excellent contrast ratio and reproduces more realistic depth and textures on the screen of Sony Bravia 7.

2. Contrast Technology

Sony Bravia 7 is completed with XR Contrast Booster 20 that we can’t find in Sony Bravia 3. With XR Contrast Booster 20, we can enjoy higher peak brightness on the screen of Sony Bravia 7 that allows us to enjoy greater contrast ratio on the screen of Sony Bravia 7.

3. Color Technology

The color technology of Sony Bravia 7 and Bravia 3 are different. Sony Bravia 7 already comes with QLED technology combined with XR Triluminos Pro while Sony Bravia 3 only comes with Triluminos Pro. QLED technology with XR Triluminos Pro is able to deliver richer and more accurate color details on the screen of Sony Bravia 7 than Triluminos Pro of Bravia 3.

4. Motion and Gaming Technology

Sony Bravia 7 and Bravia 3 come with different motion and gaming technology. Sony Bravia 7 comes with XR Motion Clarity based on 120Hz native refresh rate while Sony Bravia 3 only comes with Motionflow XR 240 based on 60Hz native refresh rate. XR Motion Clarity based on 120Hz native refresh rate is the more advanced motion technology that can deliver more excellent input lag when we use this TV as our gaming monitor. We can also find that Sony Bravia 7 already supports Variable Refresh Rate (VRR) on top of its 120Hz native refresh rate that can bring more immersive gaming experience.

5. Picture Processor

The picture processor of Sony Bravia 7 and Bravia 3 are different. Sony Bravia 7 is powered by XR Processor while Sony Bravia 3 is powered by 4K HDR Processor X1. XR Processor is the more advanced picture processor than 4K HDR Processor X1 that can deliver more excellent optimization for the color, clarity and contrast of the picture delivered on the screen of Sony Bravia 7.

6. Speaker System

We can find that the internal speaker system integrated with Sony Bravia 7 and Bravia 3 are different. Sony Bravia 7 is completed with Acoustic Multi-Audio speaker with 10W + 10W + 10W + 10W power output while Sony Bravia 3 comes with Bass Reflex Speaker with 10W + 10W power output. Acoustic Multi-Audio speaker with 10W + 10W + 10W + 10W power output is the more advanced speaker system that can deliver richer and more powerful sound quality than Bass Reflex Speaker with 10W + 10W power output.

7. Price

Sony Bravia 7 that comes as the higher series is offered at significantly higher price than Sony Bravia 3 for similar screen size option. How much is the price difference between Sony Bravia 7 and Bravia 3? We need to check the price of Sony Bravia 7 and Bravia 3 to know their latest price difference as TV prices are changing from time to time.

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Is Sony Bravia 7 Should be the One to Choose?

From our discussion about the differences between Sony Bravia 7 and Bravia 3, we can easily find that Sony Bravia 7 is the one that we should choose as long as we don’t mind to spend significantly higher price. Sony Bravia 7 is better than Sony Bravia 3 in almost every aspects. It can deliver higher peak brightness and greater contrast ratio, richer and more accurate color details, more excellent gaming input lag and more immersive gaming experience, better picture optimization as well as richer and more powerful internal sound output. If you have the budget, then Sony Bravia 7 is surely the one that you should choose.

Sony Bravia 7 Prices
85-Inch (K-85XR70) Check Today’s Price (Walmart.com)…
75-Inch (K-75XR70) Check Today’s Price (Walmart.com)…
65-Inch (K-65XR70) Check Today’s Price (Walmart.com)…
55-Inch (K-55XR70) Check Today’s Price (Walmart.com)…

Sony Bravia 3 is a basic 4K LED TV series of Sony’s 2024 TV lineup. It’s offered at significantly lower price than Sony Bravia 7. Although it’s less excellent in almost every aspect than Sony Bravia 7, we can still enjoy good clarity from original 4K content sources as well as upscaled non 4K contents. Sony Bravia 3 is also able to deliver good color gamut although sure it’s less excellent than Sony Bravia 7. Sony Bravia 3 is also still able to deliver smooth motion images for our favorite action movies and sports although it’s indeed less excellent in gaming experience. We can also setup more advanced AV system with Sony Bravia 3 to enjoy higher quality audio. So, if your budget is quite limited, Sony Bravia 3 is surely a good choice for you.

Sony Bravia 3 Prices
85-Inch (K-85S30) Check Today’s Price (Walmart.com)…
75-Inch (K-75S30) Check Today’s Price (Walmart.com)…
65-Inch (K-65S30) Check Today’s Price (Walmart.com)…
55-Inch (K-55S30) Check Today’s Price (Walmart.com)…
50-Inch (K-50S30) Check Today’s Price (Walmart.com)…
43-Inch (K-43S30) Check Today’s Price (Walmart.com)…

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