We can find LG CX/C10 and BX/B10 as two 4K OLED TV models introduced by LG as part of their 2020 TV lineup. LG CX is the model that comes as the successor of LG C9 while LG BX is the successor of LG B9 so we can easily find that LG CX is the model that positioned higher than LG BX. What are their similarities and differences? We should talk more about similarities and differences between LG CX and BX before we can decide which of them is the one that we should choose.
Similarities of LG CX and BX
As two OLED TV models from LG’s 2020 TV lineup, we can find that there are a number of similarities between LG CX and BX. Before we talk more about their similarities, it’s a good idea for us to look at their similar specs and features in the table below.
| LG CX | LG BX | |
| Lineup Year | 2020 | 2020 |
| Display Technology | OLED | OLED |
| Display Resolution | 4K UHD | 4K UHD |
| Dimming Technology | Pixel Level Dimming | Pixel Level Dimming |
| Contrast Technology |
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| Color Technology |
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| HDR Support |
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| Motion Technology | OLED Motion Pro | OLED Motion Pro |
| Refresh Rate | 120Hz (Native) | 120Hz (Native) |
| Gaming Technology |
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| Smart TV Platform | webOS | webOS |
| AI Technology | LG ThinQ AI | LG ThinQ AI |
| Google Assistant & Amazon Alexa | Compatible | Compatible |
| Remote Control | Magic Remote | Magic Remote |
| Built-in Wi-fi | 802.11ac | 802.11ac |
| Speaker System | 2.2Ch 40W | 2.2Ch 40W |
| Dolby Atmos | YES | YES |
| HDMI/ USB Inputs | 4/3 | 4/3 |
After we look at table of similarities of LG CX and BX above, we can talk more about their similarities.
1. OLED Display with 4K UHD Resolution
LG CX and BX come with OLED Display. OLED display comes with perfect black and infinite contrast since its pixels can be perfectly powered off and dimmed autonomously using its pixels level dimming. We can also find that both of LG CX and BX comes with similar 4K UHD resolution that completed with 4K upscaling technology that allow us to enjoy excellent picture clarity from both of original 4K content sources and non 4K contents that upscaled into near 4K picture quality.
2. Contrast Technology
The contrast technology of LG CX and BX are basically similar. They both come as Face Enhancing and Ultra Luminance Pro as their contrast technology. Ultra Luminance Pro is able to bring better peak brightness of those two TV models, while Face Enhancing is able to make faces more natural.
3. Color Technology
While OLED display of LG CX and BX is able to deliver intense Billion Rich Colors since It comes with Wide Color Spectrum of OLED, We can also find that the color of those two TVs is also completed with Advanced Color Enhancer that can reproduce more natural color details on the screen of LG CX and BX.
4. HDR Support
LG CX and BX already support wide range of HDR content sources so that we can enjoy enhanced details and expanded contrast from our favorite HDR content sources. We can find that both of LG CX and BX already support Cinema HDR (Dolby Vision, HDR10, HLG), Dolby Vision IQ HDR and Dynamic Tone Mapping Pro.
5. Motion & Gaming Technology
LG CX and BX come with OLED Motion Pro as their motion technology. They both use 120Hz (Native) as their refresh rate technology. OLED motion pro that combined with 120Hz native refresh rate is able to deliver smooth motion images from our favorite action movies and sports while also bring non lagging gaming experience when we use the TV to play our favorite action games. LG CX and BX also come with few additional gaming technology for excellent gaming experience. We can find VRR (Variable Refresh Rate),FreeSync, ALLM (Auto Low Latency Mode) and HGiG are integrated with both of LG CX and BX.
6. Smart TV Platform & Remote Control
The smart TV platform of LG CX and BX are similar. They both come with webOS as their smart TV platform. webOS is able to bring wide range of premium entertainment from our favorite content providers while we can also run additional apps with the access to LG Contents/Apps Store. Magic Remote is included with LG CX and BX to control those two TVs conveniently with advanced control functions such as Point, Click, Scroll and Voice. Both of LG CX and BX are already powered by LG ThinQ AI. LG ThinQ AI already support Google Assistant and Amazon Alexa so that we can control those two TVs with them.
7. Speaker System
Basically, the speaker system of LG CX and BX are similar. They both come with 2.2Ch 40W speaker system. 2.2Ch 40W speaker system is already powered by Dolby Atmos to bring beautiful surround sound for LG CX and BX.
Differences of LG CX and BX
Besides a number of similarities that we have talked before, we can also find that there are few differences between LG CX and BX. The differences of LG CX and BX can be found in the table below.
| LG CX | LG BX | |||||||
| Picture Processor | α9 Gen 3 AI Processor 4K | α7 Gen 3 Processor 4K | ||||||
| Upscaling Technology | AI 4K Upscaler | 4K Upscaler | ||||||
| Advanced Contrast Enhancer | YES | NO | ||||||
| Color Accuracy Technology | True Color Accuracy Pro | True Color Accuracy | ||||||
| Noise Reduction Technology | Quad Step Noise Reduction | Dual Step Noise Reduction | ||||||
| AI Picture | AI Picture Pro | AI Picture | ||||||
| Auto Genre Selection | SDR/HDR/Dolby HDR | Dolby HDR | ||||||
| Speaker Direction | Front Firing (Reflector) | Down Firing | ||||||
| AI Sound | AI Sound Pro | AI Sound | ||||||
| Price | More Expensive | Less Expensive | ||||||
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Let’s talk more about the differences between LG CX and BX based on the table of similarities above.
1. Picture Processor
We can find that the picture processor that integrated on LG CX and BX are different. LG CX comes with α9 Gen 3 AI Processor 4K while LG BX comes with α7 Gen 3 AI Processor 4K. α9 Gen 3 AI Processor 4K is more powerful processor than α7 Gen 3 AI Processor 4K that can deliver better optimization for the color, clarity and contrast of the picture delivered on the TV screen.
2. Upscaling and Noise Reduction Technology
Both of LG CX and BX come with upscaling technology that can upscale non 4K contents into near 4K picture quality. But we can find that their upscaling technology are slightly different. LG CX comes with AI 4K Upscaler while LG BX comes with 4K Upscaler. With AI 4K Upscaler, LG CX is able to deliver better upscaling result powered by AI technology. We can also find that noise reduction is also integrated in both of LG CX and BX although their technology are slightly different. LG CX comes with Quad Step Noise Reduction while LG BX comes with Dual Step Noise Reduction. Quad Step noise reduction is able to provide better noise reduction than dual step noise reduction.
3. Contrast Enhancer and Color Accuracy Technology
There’s another difference in the contrast enhancer and color accuracy technology integrated with LG CX and BX. LG CX is completed with Advanced Contrast Enhancer that can greater depth and textures on the OLED screen of LG CX. We can also find that the color accuracy technology of LG CX and BX are different. LG CX comes with True Color Accuracy Pro while LG BX only comes with True Color Accuracy. True Color Accuracy Pro is able to bring better color accuracy on the screen of LG CX than True Color Accuracy of LG BX.
4. AI Picture & Auto Genre Selection
AI Picture technology of LG CX and BX are also different. LG CX comes with AI Picture Pro while LG BX comes with AI Picture. AI Picture Pro is able to deliver picture improvement than AI Picture of LG BX. We can also find that the Auto Genre Selection of LG BX is more limited than the one of LG CX. Auto Genre Selection of LG BX is only limited to Dolby HDR while Auto Genre Selection of LG CX can be done to SDR, HDR and Dolby HDR contents.
5. Speaker Direction and AI Sound
While basically we can find that both of LG CX and BX comes with similar 2.2Ch 40W speaker system, we can find that their audio system are slightly different. LG CX comes with Front Firing (Reflector) speaker direction while LG BX comes with down firing speaker direction. Front Firing (Reflector) is basically able to bring better sound experience than down firing. We can also find that the AI Sound, that can improve the sound quality, integrated on those two TV models are different. LG CX comes with AI Sound Pro while LG BX comes with AI Sound. AI Sound Pro is basically able to bring better sound improvement than AI Sound.
6. Price
If we look at the price of LG CX and BX, we can find that LG CX is usually offered at the higher price than LG BX for similar screen size option. What about their price difference? Since TV prices often change from time to time, it’s recommended that we check the price of LG CX and BX before we can find their latest price difference.
Conclusion : LG CX or BX?
Basically, we can find that LG CX and BX are two 4K OLED TV models from LG’s 2020 TV lineup. LG CX is indeed the model that positioned higher than LG BX so that it’s usually offered at more expensive price for similar screen size option. Which of them is the one that we should choose? LG CX is the model that comes with better picture and sound technology. It’s completed with more powerful α9 Gen 3 AI Processor 4K and completed with better picture technology such as AI 4K Upscaler, Advanced Contrast Enhancer, True Color Accuracy Pro, Quad Step Noise Reduction and AI Picture Pro. It’s also completed with better sound quality with AI Sound Pro and Front Firing (Reflector) speaker. So if you are looking for better picture and sound quality while you don’t mind to spend higher, then LG CX is the model that you should choose.
| LG CX Price | |
| 77-Inch (OLED77CXPUA) | Check Today’s Price (Walmart.com)… |
| 65-Inch (OLED65CXPUA) | Check Today’s Price (Walmart.com)… |
| 55-Inch (OLED55CXPUA) | Check Today’s Price (Walmart.com)… |
| 48-Inch (OLED48CXPUB) | Check Today’s Price (Walmart.com)… |
LG BX comes as more basic option of LG CX. It basically comes with similar key specs and features to LG CX except that It use few more basic picture and sound technology such as more basic processor, Upscaling Technology, Noise Reduction, Color Accuracy and AI picture. It’s also completed with more basic AI sound and down firing speaker although its speaker system are basically similar 4.2Ch 40W speaker system with Dolby Atmos. So if you have more limited budget for your OLED TV and you don’t mind with slightly less picture and sound quality then LG BX is the one that you should choose.
| LG BX Price | |
| 65-Inch (OLED65BXPUA) | 55-Inch (OLED55BXPUA) |
| Check Today’s Price (Walmart.com)… | Check Today’s Price (Walmart.com)… |